The Revolution of Marketing with Geo-Social Platforms
September 9, 2010Geolocation services is something that marketers should be paying a lot of really close attention to. Some certainly have, like every Ben and Jerry’s I’ve seen on Foursquare having an extra scoop promotion. Here’s just an example of the Ben and Jerry’s in the East Village, very close to where I live.
The number of times I’ve seen this pop up all over the place has nearly enticed me to go many times. They’re doubtlessly barely cutting into their profit margin by doing this, but instantly, they come up on Foursquare’s places near me and I know that they’re going to have that same deal. And who doesn’t want a deal?
Most of these times I had absolutely no idea I was near a Ben and Jerry’s, yet there it’s automatically advertised to me, reinforcing its brand and enticing me to come. And doubtlessly, one day they’ll be successful.
That is the future of marketing. Sure, no one can claim to know how it’s going to play out. I had previously mentioned that Facebook made the right choice by getting into geolocation services, but I believe there’s a larger opportunity there for them than any of their previous features.
Not only is it a potential cornucopia for businesses because now people will know that a business is nearby when they otherwise wouldn’t have known, but location-based advertising will become very real and very, very effective.
