OK Go, Redefining Music Video ShowmanshipJune 18, 2014
As a kid, I really enjoyed watching music videos. I didn’t have MTV growing up, so seeing them at friends’ houses was unique. Many of the music videos that I remember as a child were storytelling extravaganzas. They’re music videos that continue to headline the best music video lists.
I first saw OK Go in college when they performed for a small audience of classmates before the treadmill video was put on YouTube. They were fun, energetic, and exciting. Kind of what a nerdy/hipster boy band would look like. It was cool and I enjoyed it, but I didn’t think much of it at the time. Who would’ve thought they would come out with their unique style of videos and change how music video showmanship was done.
Considering they didn’t do it with a music studio’s help, the viral nature of the video and the fans it created shows the power that small creators can have in the internet age.
They’ve released a new video for The Writing’s On the Wall today and it’s very much in line with their past successes.