The Best SEO Practice a Website Could Have
October 29, 2010I found a great list the other day about some great Umbraco SEO packages and it got me thinking about SEO in general.
Often SEO gets overblown as this mysterious force that no one has control of. True, you are never really sure about how your efforts are going to pay off and when, but those mostly revolve around the SEO that you have no control of: things happening outside of your site.
There are plenty of nuances for SEO, and small updates that are best practices here and there, but when it all boils down to it, internal SEO can actually be relatively simple:
- Have a unique and relevant
<title>tag for every page. - Have a similar unique and relevant
<h1>tag for every page. - Create content a user would be happy with.
That last one is by far of the greatest importance (and yes, there are thousands of other additions you can have that I left out). Why leave them out in favor of just making a user happy? Simply because that is exactly what a search engine is trying to give the user. Help the search engine help you. Search algorithms change simply to give a user a better experience. If you give them that experience with the content they want, then that’s exactly what search engines are really looking for.
Your SEO efforts should be less about trying to do the best thing for a search engine, and instead doing what the best thing is for a user.
